WHO WE ARE
At a glance
Fortuna is a family-owned group that was established in Egypt, in 1992, with an objective to be part of the world’s leading agri-commodities trading houses. In order to have a more strategic and international hub, Fortuna moved its headquarters to the UAE in 2012, and Fortuna Trading DMCC was established. With the support of its partners in Egypt, Canada, Tanzania, and Turkey, we have become one of the leading players in the agricultural trading and processing industry in the Middle East and Africa.
Our fully integrated agricultural and processing supply chain network is integral in bringing value to the agricultural industry, with Fortuna emerging as a trusted and credible partner to both producers and consumers alike. With our team of professionals that come with an extensive experience in the industry of over 30 years, Fortuna has always been in the lead due to our strong sourcing capabilities, efficient logistical management, and our unwavering commitment to quality and reliability.
Our core business is comprised of physically buying and selling, in bulk, commodities such as grains, sugar, rice, pulses, wheat flour, pasta, oils, as well as animal feed, and shipping these commodities across the globe. For the past 20 years we have also committed ourselves to the noble cause of supplying major humanitarian organizations and NGOs with food commodities as well as food parcels.
WHO WE ARE
One of our key competencies is our strength in origination – the ability to source grains and commodities directly from farmers/producers. Not only does this result in us sourcing commodities at a cheaper cost, it also enables us to preserve the product identity, and cut costs throughout the supply chain, thereby giving us a competitive edge in the market.
Rather than just buying and selling, we strive to be vertically integrated to be able to control our value chain. This is done by initiating toll processing agreements with mills (flour, rice) or producers (pasta factories, edible oil refineries), wherein we provide them with the raw materials and, under our close supervision and control, they, in turn, process and deliver the required commodity. This allows us to control the process and improve efficiencies.
Fortuna runs a distribution business in Egypt through its partner there, whereby it imports commodities such as wheat, rice, sugar, and milk powder and sells them through its distribution channels. Moreover, given that we already have well established brands of rice, wheat flour, pasta and other FMCGs in Africa, we have also expanded our distribution channels to Chad, Rwanda, Sudan and Tanzania, with the intention to add more centers in East Africa in the near future.